• Designed inclusive, user-focused content for the CNN homepage, articles, app, live story and elections experiences.

• Built reusable content design components, frameworks, and guidance to help scale content design at CNN.

• Developed content design intake process to improve content workflow and collaboration.

• Partnered with product design, engineering, and product to create scalable and user-friendly design system and content design documentation.

• Built a clear component documentation structure and process to encourage design system adoption.

• Managed all design system documentation and content design guidelines at CNN.

• Created a comprehensive content and communication strategy for the design system and documentation site.

• Developed and implemented a comprehensive product content strategy and tone of voice for Varo Bank's customer experience, ensuring consistency across all touch points and alignment with business goals and KPIs.

• Collaborated closely with various teams including design, research, compliance, brand, and marketing to deliver a cohesive and customer-focused content experience.

• Sourced and led a team of content designers and copywriters by providing guidance, support, and mentorship.

• Established and advocated best practices for content creation and UX guidelines through the development of a style guide and content pattern library.

• Created and maintained a company-wide content community to foster an environment of continuous learning and growth for all writers at Varo.

• Ran design thinking workshops, UX research, and design sprints to up level design and create user-focused experiences for Varo.

• Created and maintained company-wide editorial standards.

• Managed design system documentation site for designers and developers. Plus, any onboarding, content and communication strategy and execution.

• Led a team of UX writers and partnered with product, design, brand, and development.

Developed content, information architecture, and overall strategy for developer API doc site.