As a Senior Industrial Designer at Tonal my contributions included but were not limited to:

• Leading concept design and strategy for future of Tonal hardware

• Leading and synthesizing ergonomic explorations and research

• Creating visual brand language consistency across all Tonal Hardware products

• Cross-functional collaboration with PM, engineering, supply chain, and other teams and stakeholders to create high-quality hardware products, in a timely manner.

• Creating a longer-term vision for future generations of Tonal hardware and accessories.

• Sketching and ideating with peers using superior visual communication and presentation abilities.

• Building production ready files (CAD, Technical drawings, Assembly Files...) using 3D CAD software such as SolidWorks.

• Creating 2D and 3D renderings and animations with photorealistic imagery using software such as Photoshop, Illustrator, and Keyshot

• Rapid prototyping : 3D printing (FDM, SLA) - Laser cutting - wood working - Foam Core etc.

• Proficient/Skilled in CMF - Highly interested in innovative materials, color and finish trends.

• Top-quality work delivery in a fast-paced, open team environment.

• Giving and soliciting feedback from other designers in order to continually raise the bar for quality

Executed a wide range of projects as the design lead for clients including Bosch, Dremel, A.T. Kearney, Culligan, Essilor and Peloton. Brand advocate for the Chicago office, in charge of coordinating social media between the USA, Germany and Shangai.