Led UX team of 6 designers who worked across 3 product orgs to ensure the thriving and safety of Reddit’s communities, their members and moderators.

Initiated and led UX function for product experimentation and business analytics tooling for Reddit. Hired as first designer, but also operated as product, research, and key thought partner to Data Science and Engineering. Later hired and managed 2 design contractors due to expanded scope and leadership support for UX-driven experience upgrade.

As part of move to full-time, intentionally took on net-new area for design at the company. Initiated and led UX function for compliance and security risk management product suite for Alphabet, including strategic contribution, cross-functional leadership team engagement, and management of 4 US- and EU-based design contractors.

Led design sprint and co-designed concepts and presentation for Google Analytics vision: a unified platform for user-centric (vs. web-/session-based) analytics to track customer journeys and competitively uplevel tooling. Part of UX team that launched Google Marketing Platform, a unified advertising and analytics platform that brought together and built connections between existing tooling suite.

Managed the design function for a major corporate initiative to build a new, web-based platform for software products, starting with its Institutional flagship, Morningstar Direct. This was an evolution in our products (from downloadable to cloud-based) and UX as a practice at the company. Led team of 9 experience and visual designers defining the info architecture and navigation, workflows, interaction patterns, and visual language; also organized a cross-product team and initiated documentation of interface standards to establish a design system. Drove problem definition, design strategy, prioritization; facilitated planning, progress, and user testing. Advocated on behalf of the project and its design cross-team and cross-company.