• Lead digital design for online retail, social, and mobile channels, delivering luxurious and scalable visual experiences

• Oversee global and regional storytelling, including APAC, AU, and UK market launches, ensuring brand consistency across all touchpoints

• Develop multilingual campaign adaptations and manage localization across 15+ languages with precision and cultural relevance

• Drive innovative digital workflows, integrating CGI and advanced UX and UI systems, and lead collaborations with agencies on special projects

Campaign & Marketing Direction

• Developed art direction and storyboarded creative concepts for new campaigns, marketing initiatives, and social media.

Web Design Leadership

• Led the end-to-end UX/UI design process for Eva NYC and Amika websites, including landing pages (LP), product detail pages (PDPs), and innovative site experiences for successful campaign launches.

Multi-Platform Design

• Designed engaging content for social media, digital marketing, emails, and various marketing channels to enhance brand visibility and engagement.

Campaign Execution

• Final execution of campaigns, including CTV ads, social media reels, and web assets, ensuring a consistent and impactful brand presence.

Team Management

• Provided direction and constructive feedback to junior designer, motion designer, and photographer for the creation of campaign launch assets & social contents.

Production Oversight

• Managed all aspects of production, including model casting, prop styling, makeup and hair, lighting, and set design, ensuring the highest quality visuals.

360-Degree Brand Redesign

• Spearheaded a comprehensive identity redesign, covering typography systems, packaging, social visuals, full e-commerce site design, iconography, and art direction, resulting in a remarkable 200% increase in sales.

Work closely with social, e-commerce, and marketing teams to ensure brand’s identity and graphic consistency across all platforms while pushing the aesthetic to be modern, eye-catching, and offer an optimal user experience.

Watch 4, Hermés, Today at Apple

• Designed UX and UI elements and contributed to art direction for the Apple Watch 4 launch campaign, including Hermès and Nike collaborations, creating visually compelling assets for the worldwide launch

• Designed visual identity and assets for “Today at Apple” sessions, deployed across 460+ stores and digital channels to deliver consistent and high-impact brand experiences

• Designed Issue 24 of PIN-UP Magazine in collaboration with the Art Director, including magazine structure, typography systems, and editorial production, built entirely from scratch over 300 pages. Featured global architects, designers, and artists, special supplements including collaboration with Yeezy, and diverse essays spanning architecture, art, and design.