➤ Currently the only Director reporting to the Chief Product Officer.

➤ Responsible for a Growth team that owns Life360’s Commerce platform - areas of ownership include Advertising, Payments / subscription management and Fraud.

➤ Proposed a new Ad supported monetization model to senior leadership, successfully securing approval and funding for a full-scale implementation - L360’s stock price doubled post the announcement of an Ads strategy.

➤ Designed and executed a pilot program to test the new ad monetization model, ensuring that it had no negative impact on user engagement and retention.

➤ Overseeing the deployment of an advertising stack that will help support programmatic ads along with direct sales; our goal is to reach $15M in revenue in Year 1 and to grow that aggressively in 2025 and beyond.

➤ Led and successfully delivered a program to bundle Tile devices with Life360 Premium; the initiative resulted in an improvement in user retention, which equates to $20M annually.

➤ Reduced app store fees by 12% by delivering a new Web channel as an alt payment system.

➤ Proposed and implemented CS ownership of a chargeback win-back process that resulted in the company recouping $500K in lost revenue.

➤ Accountable for a Commerce platform that processed roughly $100M in transaction volume on a yearly basis. Set a vision for the Commerce platform, helping define 3 focus areas and setting KPIs for the team to focus on.

➤ Defined Key Performance Indicators and created a roadmap for Yelp's Payments team, which was responsible for processing $900M annually

➤ Successfully advocated for a project to implement PayPal for Advertisers, resulting in a 1% uplift in subscriptions for a $60M line of business

➤Discovered and researched Stripe's Level III offering, which ultimately lead to integration with the product, saving the company over $500K in payment processing costs annually

➤ Proposed and implemented a project to store user credit card information, thereby reducing friction from payment flows and increasing deposit flow conversion & user satisfaction

➤ Product managed an initiative to add a second payments processor, which reduced costs by 30%

➤ Led a project team of 20+ individuals from Engineering and Quality Assurance to successfully deliver a 2 year initiative to revamp the company’s core application platform including supporting technology

➤ Implemented an integration strategy around the use of Application Programming Interfaces (APIs) to increase product usage by 10%