• Led design strategy and new visual language for NPR’s mobile products, which have a daily active user audience of over 800k

• Created a new onboarding flow for the NPR app which increased user account creation by 6% week-over-week and achieved 33% increase of user opt-ins for push notifications.

• Modernized the UI of the mobile app audio player, the most highly-used interface in the app. Worked closely alongside 3+ product and tech managers to translate design, experience and requirements into achievable milestones.

• Successfully redesigned the mobile app landing page, prioritizing full responsiveness, accessibility compliance, and streamlined messaging. Achieved a dramatic 163% increase in page views and 28% decrease in bounce rate.

• Established a consistent and cohesive design system for NPR One by introducing a library of fonts, colors, and icons to be utilized across Android and iOS platforms.

Responsible for marketing assets for physical and digital promotional materials. Worked with ensemble directors to develop desired visual language and direction.

Marketing design for website and emails. Product design for a new mobile app and dashboard experience.

Tradecraft is an accelerator program that connects Product Designers with high-growth startups to consult on a variety of digital products.

Client projects:

High School Esports League (HSEL) - Responsive Dashboard

• Conducted user interviews with high school teachers to understand and synthesize the current HSEL dashboard flow's pain points

• Created mobile first sketches, wireframes, and user flows on the process of viewing and registering for tournaments. Iterated on process after validation testings

• Built a style guide with details on logo, typography, colors, and UI components

Literator - Landing Page

• Digitized illustrations of characters to be placed on landing page using Illustrator

• Built a brand deck and style guide to bridge the gap between Literator's landing page and app

• Conveyed professional yet playful direction using select typography, color palette, and UI components

Pholiyo - iOS App

• Developed the first version of an iOS app from concept to prototype that aggregates stock news related to the user's portfolio

• Interviewed investors and potential users in 3 rounds to validate and iterate on designs

• Built and shipped a brand guide, including icons and logo that I designed