Lead holistic end-to-end user experiences by applying research and design thinking methodologies, ensuring that design decisions are guided effectively to create user-centered solutions.

Collaborate with cross-functional teams, including Product, Research, Content, and Tech, to define product strategies that align with user needs and business objectives.

Contribute to product vision, roadmap, requirements, and project plans with Product Managers and Engineers

Participate in user research activities such as conducting user interviews and usability studies to gain insights into user behaviors and preferences to inform design decisions.

Lead the creation of user journey maps, blueprints, and customer experience assessments, identifying over 150 gaps and insights influencing the end-to-end user experience and improvements across 6 different departments.

Communicate complex information using interaction design tools, including journey maps, storyboards, information architecture, user flows, wireframes, prototypes, etc.

Lead and co-facilitate in-person and online workshops, focusing on design thinking and user experience by planning, executing, and adapting interactive sessions, resulting in a 40% increase in participant engagement and a 30% rise in actionable insights generated by cross-functional teams.

Present work, vision, and roadmaps to stakeholders, providing rationale for strategic decisions and design choices, fostering transparency and alignment.

Create prototypes, presentations, and videos to showcase product vision, gaining stakeholder buy-in and driving project momentum.

Collaborate closely with ADA partners to ensure product accessibility, demonstrating commitment to inclusivity and user-centered design principles.

Facilitate weekly collaboration and share contributions among multiple design teams, promoting a culture of feedback and enhancing stakeholder satisfaction.

Led and supervised design projects, ensuring seamless alignment with client expectations and adherence to branding guidelines while emphasizing user-centered design principles.

Made informed design decisions by leveraging extensive research, data analysis, user insights, and user journey mapping, resulting in effective wireframes and prototypes that prioritize user experience and satisfaction.

Mentored and guided a diverse team of senior and junior designers (10+ individuals), cultivating their skills and fostering professional growth through hands-on leadership.

Created a versatile brand vision adaptable across various platforms, maintaining a unified brand identity while prioritizing user experience.

Provided clear guidance and direction to the team, encouraging creativity, innovation, and the development of user-friendly designs.

Collaborated closely with strategists, marketers, managers, developers, and other designers to drive collaboration and achieve project goals.

Presented design concepts to clients in a professional and engaging manner, facilitating alignment, clear understanding and buy-in.

Managed project timelines and budgets, ensuring projects were delivered in a timely and cost-effective manner.

Led and contributed to up to 3-7 projects simultaneously, demonstrating effective multitasking and project management skills.

Supported the business development team by creating project scopes, timelines, and compelling creative pitches to secure new opportunities, leveraging UX research insights

Led the design team of 22 people in the absence of the department director.

Contributed to the enhancement and streamlining of design team processes, growing the team from 4 to 22 members.

Led design projects, supervised junior designers, and ensured project goals were achieved.

Engaged in client meetings, delivered design presentations, and effectively communicated project progress and outcomes.

Managed project timelines and budgets, ensuring projects were completed within expected parameters.

Collaborated with cross-functional teams to foster teamwork and alignment, achieving project goals.

Specialized in website design, logo design, branding, print collateral, billboard design, creation of animated gifs and light video editing.

Delivered presentations to clients in a professional and engaging manner, effectively communicating design concepts and solutions.