• Led the launch of 0-1 core web app features including Messages that opened a new channel for users to communicate with their Care Guides, Medications that allowed users to track and manage their care recipient medications, Care Circles that enabled users to invite others who share caregiving responsibilities, and Smart Journal that equipped users with an AI tool to receive relevant caregiving resource recommendations based on their written entries.

• Led multiple rounds of rapid information architecture research, ensuring actionable insights that shaped a confident and scalable navigation framework for our iOS Mobile App MVP, and designed core experiences including login/signup, AI Assistant, care recipient and user profile pages

• Improved authentication flows by implementing a two-code sign-up process, balancing security and user experience through close collaboration with engineering

• Redesigned user onboarding and created our first iteration of user and care recipient profiles to enhance personalization, which led to a 60% profile completion rate in new users

• Redesigned Dashboard widgets and enhanced the data visualization of GRIN's Report Builder

feature, allowing customers to monitor, analyze, and report on their influencer marketing programs

• Strategized with product managers and engineers to prioritize, develop, and refine a backlog

of user stories to improve GRIN's Reporting features

• Facilitated cross functional design sprints and team workshops, resulting in product initiative alignment and stakeholder buy in on long term Reporting vision

• Primary designer of creator portfolio experience, and creator vetting process for brand experience, resulting in high fidelity mockups to effectively communicate interaction and design ideas

• Lead user research sessions through interviews and usability tests resulting in 20 research

sessions per month

• Managed 4 UX designers on a project that concluded with the development of an MVP prototype