• Supported the management of the email process workflow including email campaign calendars, ensuring timely completion of creative briefs, collaborating with Creative and Merchandising Operations on content, obtaining timely approvals on promotional content.
• Researched and analyzed digital influencers’ engagement strategy to support the brand’s online media positioning in Italy.
• Developed sales collateral materials including research updates, industry performance, product release schedule, product line analysis, competitive performance, and luxury industry news.