Led guest experience and conversion design at LinkedIn Growth, creating new features and journeys to improve user value. Developed engagement strategies for new members, boosting activation and retention within their first month.

Part of the Growth team at Weee!, the fastest-growing ethnic e-grocer in the United States. Enhanced end-to-end onboarding for new users. Improved customer experiences across platforms and designed promotional carousel banners.

Designed an innovative ecosystem for children, parents, and the museum to promote creative activities. Collaborated with stakeholders to create brand identity and raise funds.

Created an online design process to enhance virtual collaboration. Spearheaded the creation of ProSet sales, Empathize, and Synthesize toolkits.