• Responsible for the company Growth Platform (formerly 'Chainalysis Playbook') product design

• Web3 Marketing platform focused on blockchain-based companies

• Designed from scratch using end-to-end design disciplines

• Mature design system

• Highly collaborative environment, fast and incremental mindset

• Competitive analysis, personas, design sprint sessions, user research, information architecture hi-fidelity prototyping

• Pendo events, funnels, guides, ab testing

• Design Chapter Leader

• Strategic management of Product Designers, UX & UI Designers across the company.

• Increase design maturity level of the team under the N/N Group principles focusing on "user-driven" cultures.

• Cross areas projects and disciplines such as Design Systems, Research Ops, Content Ops

• Managing "Apollo Project": Mercado Bitcoin's Design System

• Responsible for establishing consistency of our design process along with different squads

• Negotiate usability initiatives with Product Managers

• Strategic product Discovery sessions (canvas, product discovery)

• Fintech company

• Web, Android and iOS products.

• Cryptocurrencies and stock exchange experience (home broker, Blockchain, Bitcoin, Ethereum)

• User interviews, focus groups, user testing.

• Toolkit: Sketch, Zeplin, Abstract, Figma and Hotjar

Metlife LATAM Project:

• Healthtech business

• End to end project life cycle of new e-commerce for dental insurance

• User research and analytics

• Multilanguage product

• Low to high fidelity prototyping

Product UX Designer

• Behavioral user metrics (heatmaps, funnels and A/B Testing)

• Product research and conception

• Customer Service Center/Contact center market oriented products.

• Animated and live functional prototypes.

• Material Design Evangelist

• Front End skill for Proof of concepts (React and AngularJS)

• Tooling, wireframing and prototyping (Sketch, Zeplin, Omigraffle and Axure, Abstract)