• Built a customer segmentation for a retail company with 2.5M customers to increase basket value.

• Built a custom attribution model for a real-estate client and developed PowerBI dashboards to monitor their digital activities which resulted in a better understanding of their marketing spends and media mix.

• Integrated, processed and cleansed multiple data sources of our clients like CRM and digital marketing channels using GCP (BigQuery, DataFlow and DataPrep).

• Improved the internal reporting processes by automating the reports creation using Python and GCP