Leading creative marketing operations and brand governance for Meta Reality Labs, supporting global brand systems and cross-functional planning across wearables and mixed reality product ecosystems.

• Leading the financial, contractual, and operational aspects of the Global Marketing organization

• Managing the Marketing P&L with focuses on team growth, headcount planning, and finding efficiencies with internal processes

• Program management of special projects such as Privacy & Trust, internal workplace design, and Benefit brand expression

• Oversaw redesign and construction of the Global HQ offices in San Francisco

• Culture Club mentor, supporting brand ambassadors to host educational programs and social engagements

• Responsible for employee giving initiatives in partnership with "Bold is Beautiful" charities

• Managed strategic priorities, workload, and studio resources including outsourcing staff.

• Forecasted annual production budgets for brand and consumer marketing campaigns.

• Negotiated contracts and service agreements, establishing global agency partnerships.

• Documented best practices and workflow efficiencies for future creative programs.

Organized and granted “A Day at Google” wishes in partnership with the Make-A-Wish foundation.

• Partnered with executive stakeholders to determine priorities and goals to drive creative development, production, and campaign deployment worldwide.

• Strategized and forecasted project roadmaps including budget planning and management of agency partnerships.

• Planned, scoped, and briefed interactive marketing campaigns for global product launches.

• Produced international marketing campaigns across interactive, social, and retail surfaces for (iPhone, Mac, Apple Music, iPad, and Keynotes)

• Managed cross-functional partnerships across a complex organizational structure.

• Encouraged professional growth and development of senior-level direct reports.