• Owned all projects from initial concept validation through user research, user flows, wireframing, rapid prototyping, polished visual design, presentation, and documentation.

• Worked with a cross-functional team to redesign and add key features to the Pilates, Kids Club, and Spa sections of the consumer-facing app and web experiences to drive sales.

• Acted as the lead product designer to create an all-new iOS & Android app for Equinox corporate employees accompanying the launch of their new HQ in Hudson Yards.