• Take responsibility of end-to-end user experience, solving pain points for the business and customers

• Design commerce features such as Cart Management and Checkout Process.

• Created and maintained a Design System to optimize design consistency, and scalability

• Design Financial Solutions and optimize operation journeys for both buyers and sellers

• Lead interaction design such as Review, Post, Comments, and Reply features design.

• Collaborating with Dev, PM, and Stakeholders to develop vision, strategy, and objectives, responding to business and user needs as well as industry/market changes.

• Led the Gifting Referral Program at Popshop Live, resulting in a significant 56% increase in participant rate and an impressive nearly 200% boost in conversion rates.

• Led the system design of B-to-B eCommerce features such as Payment, Refund, and Inventory Management.

• Design Fintech tools and optimize the user financial management

• Led the overhaul of our Shipping & Fulfillment system, transitioning from a fixed price subsidy model to a subscription+ dynamic price model. This strategic shift halted financial losses on each shipment, kept all our merchants, and ensured our sustainability in that area

• Lead the interaction design of B-to-C features such as Live Chat, and Reviews.

• Created and maintained a Design System to optimize design consistency, and scalability

• Designing and launching an e-commerce platform.

• Drive the development of campaigns, seasonal content.

• Establish critical partnerships with industry leaders such as Vogue and Harper's Bazaar.