Business Messaging: Platforms for business <> consumer APIs, ad-tech UX, onboarding flows, dashboards, and ROI measurement, primarily focused on WhatsApp Business, marketing, utility, and click-to-message ads across core surfaces. Also led projects on Instagram Insights, Meta Business Suite, and Meta Ads Manager.

• Subject matter expert in measurement: quickly grasps complex domains to deliver robust designs and prototypes.

• Proactive systems thinker: I focus on where people problems and business goals meet, designing solutions to help us scale the products people love.

• Navigates ambiguity: fosters strong cross-functional collaboration and communication to tackle unclear challenges.

• Drives business growth: delivers actionable measurement insights to scale revenue for paid business messaging and click-to-message ads.

• Designs for complex systems: crafts user interfaces for highly technical products, collaborating closely with engineers on multiple apis.

• Influential design leader: shaped product strategies as a design lead for intricate business domains.

• End-to-end product ownership: designed revenue-generating consumer and business user flows.

• Strategic measurement owner: led measurement strategies and data visualization across diverse platforms and apis.

• Agency model design lead: directed design for multiple teams and projects.

• Collaborative team player: partners exceptionally well with Engineers, Data Scientists, Product Managers, Product Marketers, Product Designers, Content Designers. Presents design proposals effectively to Leadership to drive alignment and decision making.

Product experience designer creating rapid prototypes and concepts for enterprise macOS, web, and mobile apps on the App Review team directly connected to the App Store and other media content.

Created complete design system for internal apps. Interaction design and iteration for internal ML tools for the App Review division. Delivered UX solutions, often on tight deadlines for multiple stakeholders. Redesigned core App Review apps and delivered polished design concepts for development. Created Apple app branding and UI for core internal tools.

Managing, designing, and deploying of digital products. Mobile, native OS apps, web apps, complex apps and user experiences.

• Running sprints and years of managing senior full stack developers in the Bay Area and remotely in Europe.

• Data visualization and analysis, rapid prototyping, data-driven design iterations.

• Creating focused interactions that respects user and business goals.

• Developing modern atomic design systems that reinforce consistency.

• Designing branded app suites.

• Prototyping concepts, collaborating, tracking, testing, & iterating.

• Delivering effective, unique, & beautiful representations of data.

• Producing animated realistic motion that provide meaning.

• Insightful storytelling with big data sets.

• Managing sprints, project deployment, QA, and client relations.

• Agility with changing requirements and delivering more than expected.

Agency and cyber security company designing decentralized apps for multinational corporations. Brand, prototypes, UI/UX for web apps, native OS desktop, mobile. Ran multiple projects at once.

Startup origin in Google X. Designed product suites, design systems, visuals, user experience.