Lead CAPI-CRM partner integrations

• Led redesign of platform onboarding with conversion rate improvement; (3x) professional and (1.5x) practice.

• 0-1 design of native and responsive web application for dental professionals.

• 0-1 design of component based design system improving speed of eng release cycles by 42.5%.

• Led design of self-service talent dashboard, improving retention rates (4x), saving recruitment team 100+ hours per month.

• Redesign of job board; automation based profile match increasing placements (3x).

• Key contributor to product vision roll-out, driving buy-in from product and executive leadership.

• Partnered with the lead designer to develop and implement design practice across the org.

• Led initiative to redesign PFL’s accounting system, saving 500k+ in lost revenue.

• Guided the design and implementation of PFL’s new design system, reducing TTM by ~30%.

• Mentored Jr. UX Designer; established design practice in product and engineering orgs.

• Developed and implemented ‘22-23 roadmap for web experience.

• Defined user flow, improving web conversion rate (3%) and time-on-site (2x).

• Improved organic traffic demo request conversion rate by 35%.

• Refactored contact request routing, improving inbound lead quality.