• Led end-to-end design of the Bakkt Custody web application in close partnership with product and engineering, delivering a scalable, intuitive UI for institutional asset management.

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• Built and maintained a reusable MUI-based design system and style guide, reducing design-to-development friction and accelerating feature delivery.

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• Established and operationalized a design QA process with engineering, improving visual consistency and cutting post-release design defects.

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• Partnered with product to design technical support documentation and help center experiences, increasing self-service resolution and reducing support tickets.

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• Collaborated with marketing to produce integrated physical and digital campaign assets (conference collateral, paid social media templates, illustrations), ensuring brand/design alignment.

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• Migrated legacy interfaces into the new design system, modernizing the product ecosystem while preserving user familiarity.

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• Designed and iterated on new features for the Bakkt Loyalty program, aligning product design with business goals to drive engagement.

• Led the redesign of the public Bakkt website to improve clarity, conversion, and consistency with the updated design system.

• Owned end-to-end product design for both the web app and Chrome extension, guiding the full UX lifecycle from user research and prototyping to final production.

• Established and enforced a reusable design system and UI guidelines, ensuring visual and interaction consistency across surfaces and speeding up design implementation.

• Designed and ran A/B tests and usability evaluations to uncover pain points and validate UI improvements, feeding insights back into rapid iterations.

• Partnered directly with the CEO to define, prioritize, and evolve product requirements, aligning the roadmap with fairness and business objectives.

• Built the brand from the ground up, crafting its visual identity, tone, and positioning to reflect the mission of better and fairer hiring.

• Developed and maintained comprehensive UX guidelines to ensure consistency and accessibility across patient and provider web portals.

• Planned and conducted user research (interviews, usability tests, surveys) to surface usability pain points and inform design priorities.

• Built interactive prototypes to iterate solutions rapidly and validate assumptions with stakeholders.

• Designed and executed A/B tests to optimize key user flows, driving measurable improvements in task completion and reducing friction.

• Designed and maintained 8+ web and mobile applications, ensuring a cohesive and scalable user experience across the HR product suite.

• Created and scaled a responsive, organization-wide design system for web and mobile that was adopted across teams, reducing UI inconsistency and accelerating delivery.

• Developed modular, responsive component templates using modern CSS and JavaScript libraries to shorten development cycles and simplify maintenance.

• Led user research and stakeholder workshops to surface pain points and align product decisions with business goals.

• Championed a design-oriented software development approach for web and mobile, improving collaboration between design and engineering and elevating product quality.

• Maintained existing design system.

• Reviewed user-research data.

• Support with partner features.