Led design from inception, on Novata’s native carbon accounting tool, now adopted by 1,600+ active companies in just 1.5 years and used as a key sales driver. Collaborated cross-functionally with Novata partners to design and ship features including Generative AI metric responses, SBTi target setting, and a refined carbon calculator. Facilitated a monthly Designers Guild, fostering continuous learning.
Led design team to create a component-based design system. Gather business requirements to wireframe 20+ apps. Launched Tallyx’s mobile enterprise wallet app on iOS and Android’s App Store. Worked with CPO to illustrate and simplify conceptual ideas to communicate to cross-functional teams.
Crafted the entire Tallyx branding (logo, brand guidelines, design assets). Built three websites (for Tallyx and TOP Protocol) and created 500+ slides for marketing/pitch decks, generating considerable interest from VCs and a Fortune 500 investment bank. Created visuals for marketing purposes.
