• Developed marketing strategies to optimize revenue for a key immunology brand by conducting stakeholder interviews and analyzing data in collaboration with market research and commercial analytics teams.

• Recommended a refined segmentation model based on prescription behavior to enhance targeting effectiveness in the brand’s late lifecycle phase.

• Proposed an omnichannel strategy tailored to physician segment characteristics and communication preferences; presented strategic recommendations to senior leadership.

• Conducted market research and demographic analysis to identify and segment target populations, focusing on immigrant and underserved communities.

• Designed a multicultural marketing strategy including language-specific digital ads, culturally relevant content, and platform recommendations (e.g., WeChat, LINE, WhatsApp).

• Delivered actionable recommendations to increase patient acquisition by 20–30% by 2026, improving ICHS’ outreach, online visibility, and community engagement.

• Performed at high accuracy with 0 personal errors throughout the year, reducing the team’s operator error-derived quality notifications by 30% compared to the previous year.

• Managed and ensured the restocking of supplies, material staging, and calibration of balances, pipettes, and pH meters, reducing the cost of materials by 10% compared to the year before.

• Trained and instructed four employees successfully by giving them clear expectations and standards to work in a BSL2 laboratory while adhering to cGMP and SOP and improving the team's performance.