• Led end-to-end design for GrabFood for One, an affordable ordering experience tailored for solo diners. Successfully launched across five key Southeast Asian markets, driving user engagement and adoption.

• Collaborated with Product Marketing to improve top-of-funnel conversion, enhancing discovery and engagement.

• Drove the enhancement of the GrabMart Storefront, focusing on making grocery shopping more efficient and enjoyable for customers.

• Create a best-in-class customer experience for purchasing and managing business insurance in QuickBooks. Increased conversion rate by 2.5x and achieved a customer NPS score of 82, surpassing the industry average by 64 points in one year.

• Developed the UX strategy for QuickBooks Insurance leveraging insights from market research, customer interviews, and iterative experiments.

• Partnered with cross-functional leaders to shape business and product strategy targeting the $100B business insurance market, influencing roadmap prioritization and investment decisions.

• Collaborated with stakeholders across internal and external teams to create synergy and deliver holistic customer benefits.

• Worked on Visa’s core digital products. (Global Seller & Buyer Solutions, Visa Direct, Visa Token Service, Visa Digital Commerce App).

• Led effort to create end-to-end design solutions ranging from high-level user journeys to detailed UX guidelines for execution to address business goals and user needs.

• Closely collaborated with product managers, marketing, developers, and architects to deliver best-in-class solutions to our clients.

• Drove research to understand user needs and validate initial product concepts, comprehensive user flows, and detailed interactions.

• Advocated Design Thinking among different functional teams at Visa.

• Mentored junior designers and interns to help them grow to the next level.