• Founded a product design consultancy focused on enterprise and government digital services.

• Led discovery and solution strategy for government and regulated-industry platforms, including procurement and workflow systems.

• Directed cross-functional design initiatives spanning UX architecture, design systems, and delivery planning.

• Managed client engagements, proposals, and compliance-aligned documentation for regulated and public-sector environments.

• Launched Fright Factor, a logistics platform replacing spreadsheets for 300+ planners managing carrier contracts and delivery ops.

• Designed “Smart Contracts” engine using AI and conditional logic, reducing setup steps from 7 to 3.

• Standardized UI components in Storybook, cutting design bugs by 30% and accelerating release cadence to weekly.

• Increased task completion rates by 22% via optimized rule-based workflows.

• Expanded MGM’s design system to 120+ tokenized components, increasing engineer adoption from 45% to 92%.

• Built Figma-to-Storybook handoff pipeline and QA checklist, reducing design–dev defects by 40%.

• Integrated WCAG 2.1 AA accessibility into token system, achieving 96% Axe compliance and eliminating retrofits.

• Rebuilt subscription funnel for B2C/B2B, lifting retention 8% in 3 months.

• Streamlined checkout from 5 to 2 steps and added savings nudges, boosting conversions from 12% to 19%.

• Set up Mixpanel dashboards tied to A/B tests, cutting iteration time in half and aligning releases with growth KPIs.

• Led redesign of Global Edit’s digital asset management (DAM) platform, used by media and retail brands to store, organize, and distribute visual content.

• Built and documented a reusable design system in Storybook with engineering, reducing new feature rollout time by 50%.

• Conducted user testing with photographers, editors, and brand managers to improve asset tagging, sharing, and approval workflows.