Helping startups in design strategy, process and implementation. Building design systems, aligning brand with product, UI/UX and Visual design.

Oversaw product design initiatives for healthline website and mobile apps, including new brand implementation, ad behavior, marketing and social media campaigns, landing pages, email newsletter signups, prototyping and visual QA.

• Managed workflow and product design assignments for the design team.

• Led a task force to create, implement and maintain a new live style guide for all Healthline media channels

• Hired and trained new talent

Led the design of healthline.com site and mobile apps, focusing on usability, experience and user interface. Contributed to the success of healthline becoming the world second largest website with 60+ million users a month.

• Design and implementation for healthline.com new brand across all breakpoints for desktop, tablet and mobile. Created a new style guide, conducted typography studies and A/B tests.

• Oversaw visual QA and collaborated with product and engineering teams to ensure final product meets design requirements

• Created frameworks, UI libraries, color swatches and templates that Improved the design team workflow and doubled productivity

• Key player in building inhouse design team and providing support and mentorship