Led design and strategy for Facebook Events and Discovery on the Local app, transforming how people find and engage with things to do. Drove key product shifts from static event entities to a content-first discovery model, while spearheading the integration of evergreen local content. Partnered across product, eng, and research to unify two products—Events and Local—into a scalable, shared discovery experience.

• Drove a shift from utility-based event browsing to visual-forward, content-centric discovery, increasing shareability and creator distribution.

• Unified two marketplace surfaces (Events + Local) into one app experience, merging a mature product with a nascent one to support both evergreen and time-based discovery.

• Led a cross-functional push for interoperability and cross-surface reach, expanding event exposure across the Facebook ecosystem and external partners (Whatsapp, Instagram, Messenger).

• Influenced product direction through research-backed strategic pivots, resulting in long-term investment in local discovery and deeper org alignment.

Top projects:

Events interoperability, Events & Local app merger, Content-first experiences for events/Local, Hashtags & Cultural moments

Why it mattered to me:

This work let me shape discovery at massive scale and reimagine how people connect to community experiences—blending systems thinking, narrative design, and user-centered strategy.

Sole designer working directly with the CEO and C-suite to pivot Homeroom into a COVID-resilient platform supporting online learning and safe, small-group in-person education. Helped families and children stay connected during a deeply disruptive time through thoughtful, emotionally intelligent design.

• Launched Pod Matchmaker, enabling families to form trusted in-person learning pods during peak COVID—adding community and structure to distance learning.

• Designed a new virtual class discovery flow, balancing parent usability with instructor needs to strengthen both sides of the marketplace.

• Repositioned the product’s mission, values, and tone for a pandemic context—grounding the UX in empathy and trust.

• Collaborated closely with leadership to define roadmap, prioritize needs, and execute fast, earning strong feedback from users and early adopters.

Top Projects:

Pod Matchmaker · Class Discovery · Pandemic Rebrand

Why it mattered to me:

This was some of the most human-centered work I’ve done—helping families stay connected to learning, structure, and one another during a time of intense uncertainty.

Led design for core consumer discovery surfaces during Eventbrite’s transition from Ticketfly and helped elevate the platform through a company-wide rebrand. Focused on improving how users discover events while strengthening supply-side visibility and editorial curation.

• Redesigned the homepage and search to better match user intent, driving discovery, conversion, and organizer visibility.

• Improved the categorization and metadata model, enabling smarter personalization and improved content targeting across surfaces.

• Built an internal curation tool that let teams create human-centered event collections—scaling editorial taste across cities and categories.

• Contributed to a full rebrand and design system overhaul, ensuring quality and consistency across platforms and markets.

Top Projects:

Homepage Redesign · Curated Collections Tool · Categorization Framework

Why it mattered to me:

This role was my first full-time introduction into the consumer space, solving for the same event discovery needs, but at a global scale. Infusing human-centered curation and human tone into a recommendations tool that scales to meet company & user needs well beyond my time at Eventbrite.

I helped document global patterns and elements with design on UX principles, global personas, Ticketfly's rebrand effort, global navigation interface plan and Ticketfly's illustration style guide. I established protocol for documenting design choices for product for easy handoff or understanding of reasoning across multiple departments. I worked collaboratively with many companies including Pandora and Lyte. Launched Ticketfly's transfers feature on web, mobile web, and iOS.

I assumed all product design duties including sketching, wireframing, user research, user testing, speccing designs, manipulating CSS, user flows, and assessing information architecture of mostly web products. I worked on many products including the Ticketfly iOS app illustrations, event curation, reporting, company directory, Ticketfly careers page, refunds, event detail, upsells, split payment, and purchase.