I'm a creator at heart and a strategist by trade. With over 25 years of experience spanning the music industry, technology, and entrepreneurship, I’ve built a career defined by innovation, collaboration, and a relentless drive to elevate brands and talent.
Experience
2021 — Now
2021 — Now
United States
Improve the merchant experience. Own projects from start to finish, while leading various UX initiatives including running design sprints to define and explore merchant problems, content mapping, sketching, wireframing, low and high fidelity prototyping, and leading stakeholder reviews
Partner with product researchers to help your team develop empathy for our merchants and advocate for their needs. Data will be just one of the many tools you will use to help inform your work
Collaborate with different disciplines. You will work closely with engineers, product managers, product researchers, and front-end developers to explore, build and ship your designs. You will help other disciplines understand the value design can bring to a project and ultimately build and ship the best products
Mentor to less-experienced designers and make your team stronger. You’ll provide feedback to your peers to help strengthen your team and Shopify as a whole. You will help your teammates build context, strong decision-making skills, and empathy for our merchants
Ship valuable and high-quality work without sacrificing speed
Collaborate with multiple teams. Designing for cross-product, cross-platform foundational features, you will be leveraging and incorporating the domain expertise of teams focused on specific merchant workflows
2020 — 2021
2020 — 2021
United States
As the Head of Product Design, my role is to be involved in all aspects of the product development process with the expectation to utilize my full range of product design, interaction design, and visual design skills, and own the experience for the Velostics product suite.
Essential Duties and Responsibilities
• Bring user-centered design (UCD) process methods to digital solutions from concept to launch by creating workflows, site maps, wireframes, visual design, prototypes, and key UX documentation.
• Present viable product ideas to team members for brainstorming.
• Perform research on product technologies and structures to implement into design concepts.
• Consolidate and translate research findings, team input, client needs/strategy, and brand characteristics into authentic and usable interface solutions.
• Continuously revise and modify an existing design to meet customer expectations.
• Handle increasingly complex and/or large-scale projects within the estimated effort.
• Defined a lasting vision for the enterprise product suite with leadership and cross-functional partners to capitalize on new business opportunities
• Defined a lasting vision for the enterprise product suite with leadership and cross-functional partners to capitalize on new business opportunities
2018 — 2020
Greater Atlanta Area
Oversee day-to-day operations of full stack design team, while executing ongoing design tasks; instrumental in facilitating all phases of product conceptualization and strategy centralized on design and process reengineering. Provide comprehensive coaching, mentorship, and leadership for a growing team of UX designers and researchers. Implement/maintain product design system and implement/optimize the Product Design team onboarding process.
Key Accomplishments:
• Cross-Functional Collaboration: Established elevated communication between the designers/developers.
• System Design & Cost Savings: Built company’s design system from the ground up, effectively doubling cost savings in product development via enabling developers to utilize a common source code and components.
• Onboarding Improvement & Process Development: Wrote on-boarding processes for the Product Design Department, drastically cutting time of new employee acclimation into organizational workflow.
• Sprints & Workshops: Spearhead design sprints and workshops to bolster help decision-making prior to initial product development; lead elevator pitch workshops designed to unify team with overall work scope.
2016 — 2018
Atlanta, Georgia
Cultivated high-performing UX teams and provided individualized mentorship to junior UX designers. Facilitated usability tests and workgroup sessions and conducted competitive analysis; developed persona profiles and created low-fidelity wireframes, sketches, and high-fidelity prototypes. Implemented new technologies and continually optimized workflow between designers and developers.
Key Accomplishments:
• Workshops & Staff Training: Pioneered workshops designed to train designers on skills required for placement into federal government jobs.
• Client Acquisition & Industry Networking: Facilitated writing for a diverse range of business proposals, resulting in the acquisition/retention of numerous key clientele; maintained and acquired new client contracts through utilizing finely tuned networking skills and leveraging industry contacts.
• Responsive Development: Implemented responsive development for clients with no responsive solutions for web applications, effectively cutting adaptive design maintenance, generating cost savings, and minimizing development timeline.
2015 — 2016
Atlanta, Georgia, United States
Facilitated customer-based research to deliver innovative and intuitive user interface designs.
Key Accomplishments:
• Web Applications: Established pricing and workflow for web applications department; conceptualized and initiated web standards utilizing Information Architecture (IA) to determine layout of content on website and web applications.
• Cross-Functional Collaboration & Sales Growth: Collaborated with sales team on sharing software development knowledge, effectively translating into accelerated sales growth; orchestrated/facilitated off-site client meetings with sales department.
• Client Engagement & User-End Results: Engaged directly with clientele to gain insight into business needs/goals and develop applications that maximized user-end experience and results.
• Team Leadership & Cost Savings: Navigated a team of designers in creating template-based E-commerce sites and content management systems, effectively maximizing cost savings and minimizing development/implementation time.
Education
DeVry University
Multimedia Design & Development, Web Game Programming
2010 — 2014