Pixie Dust Labs is a software design agency where I have passively designed numerous mobile apps and responsive web applications since founding it in 2015.

Player-coach role where I managed and grew a team of designers as well as led key product initiatives.

• Managed and scaled up a strong design team in a competitive hiring environment.

• Spearheaded the Synack Design System, achieving Synack's first scalable, mature React-based system, boosting product consistency and efficiency.

• Matured and standardized design processes along with alongside breaking down silos between teams through regular design feedback sessions and critiques.

• Played a key role in the strategic transition of our product from a white-glove service to a consumer-grade platform, aligning development with market needs and user accessibility.

• Advanced the user research function by integrating evaluative research and new customer feedback channels, and implemented UX tools like Hotjar for insightful user behavior analysis.

As a design lead for Synack's missions journey team, we transformed a compliance-focused framework into a diverse, self-service marketplace. Through user research and iterative design, we expanded mission types beyond compliance, creating a digital storefront that addressed various customer needs. This initiative significantly increased missions revenue and helped pivot Synack from a pen-testing company to a comprehensive cybersecurity platform.

In my second role at Walmart, I managed four mid- to senior-level designers on the User-Generated Content (UGC) team. The UGC team also included seven product managers and multiple engineers distributed across the U.S., Dublin, Tel Aviv and IDC.

In this role, I worked to create an open and collaborative working environment. I worked closely with product leadership to always closely define problems so that our team could diverge and converge, exploring and rapidly testing multiple ideas.

Day-to-day, my responsibilities included collaborating closely with individual designers to help provide feedback, facilitate brainstorms, remove roadblocks and overall ensure each project is following a design-thinking approach. I also engage regularly with leadership on all sides to ensure expectations are aligned and that our work is able to contribute effectively towards organizational goals.

Our team was responsible for multiple areas, with the largest domain being ratings & reviews. We shipped robust features such as the review image gallery, redesigned write-a-review flow, and also worked closely with Aspectiva (a Walmart acquisition) to experiment in solving customer problems through newly acquired sentiment and language-analysis technology.