As a Senior Product Designer at Nextech, I led the design of new portal features while collaborating cross-functionally to establish scalable design standards for a complex healthcare platform. I partnered closely with product, engineering, and researchers to deliver accessible, user-centered solutions that improved usability within existing system constraints and laid the foundation for long-term consistency and growth.

Strategically collaborated with product, marketing, ADA, UX writers, dev and design teams to transition an external website onto an existing platform and create reusable templates that improve operational efficiency and elevated the user experience.

• Increased authenticated homepage in-body engagement by 16%, growing from 34% to 50% between January 2022 and September 2023.

• Leveraged my UX strategy expertise to successfully migrate an external website into the existing site, collaborating closely with the product team throughout the process.

• Worked closely with the marketing and design system teams to deliver a range of page templates and reusable global components, improving site consistency and driving digital transformation.

• Provided mentorship to junior UX designers.

Conducted client discovery sessions to identify client-centric needs for an internal research tool. Developed micro-interactions and implemented responsive, multi-country ecommerce solutions.

• Articulated the rationale for feature upgrades to leadership, leading to successful adoption.

• Partnered with teammates to develop acceptance criteria and collaborated with multidisciplinary teams to tackle technical constraints.

• Directed and mentored junior UX designers, fostering their professional growth.

Recruited to support a global electrical distributor in designing a responsive ecommerce solution, aimed at improving site performance in 14 countries and various languages. Developed prototypes and prepared research testing for features across content-heavy sites.

• Presented rationale for feature upgrades to leadership and global stakeholders, leading to adoption.

• Led the creation of a Sketch design library that increased team efficiency.

• Partnered with teammates to develop acceptance criteria and collaborated with cross-functional teams to tackle technical constraints with backend systems.

Developed customer-centric strategies for the future of banking and consumer apps, aligning innovative concepts with client specifications. Successfully crafted a roadmap for future product enhancements, resulting in a more personalized and competitive banking experience.

• Collaborated on the design and proof of concept (POC) for digital experiences, starting with whiteboarding ideas, refining them to meet client specifications, and creating high-fidelity prototypes.

• Facilitated a sticky note session with the development team to define software functionality required for legal approvals.

• Worked closely with team members to create user personas, video storyboards, user flows, and other key deliverables.