Product Designer within the HP Global Digital Experience & Marketing Innovation team. Leading end-to-end ux design and user research initiatives ensuring a cohesive, delightful, innovative, and user-friendly ecosystem across HP.com.
Core responsibilities:
• Discover and empathize with our B2B and B2C user's pain points through qualitative moderated studies within each BU and report share to key stakeholders delivering actionable solutions
• Optimizing the marketing framework by strengthening brand trust and loyalty through designing digital experiences that exemplify great storytelling, simplicity, and human-centered guided customer journeys
• Collaborate with key stakeholders and managing partners to define KPIs, plan and conduct user research, implement data-driven design enhancements, launch, and re-test to measure success
• Lead design and collaborate with PMs and stakeholders to optimize key business landing pages based on B2B benchmark study.
• Lead designer in the HP Planet Partner's Global Ink and Toner Cartridge Recycling B2B SaaS; Optimizing dashboard and recycling supplies ordering confirmation flow
Toolbox: Adobe XD, Sketch, Figma, Zeplin, Axure RP, Invision, Usertesting.com, Optimal Workshop, Optimizely, Clicktale, Usabilla, Zoom, etc.