Led the redesign and launch of a unified platform that streamlined workflows, reducing manual effort. Developed and championed the vision for a global user profile, aligning cross-functional stakeholders around a shared product strategy.

Designed and launched enterprise workflow features that scaled with customer needs and supported business growth goals. Mentored nine product designers, helping them grow their strategic design skills and communicate the business value of their work. Invited to speak at Zendesk Tech Summit (2021 & 2022).

Promoted to Lead Product Designer, reporting directly to the CPO and driving end-to-end experience strategy on six websites, engineering, and vision teams. Launched a new feature within the first 3 months, resulting in a 7% lift in incremental revenue per customer and a 20% lift in transaction sizes. Achieved cross-functional alignment by organizing monthly design open houses to connect design with business strategy. Led planning and facilitation of a global design offsite that redefined team culture, improved process alignment, and introduced structured critique and tools.

Redesigned an enterprise mobile application used by 3000+ field employees across the PG&E service territory. Supported designers, engineers, and fellow designers to drive end-to-end product development. Facilitated stakeholder design workshops to align business goals with user needs, influencing product strategy through a human-centered lens.