• Designs end-to-end experiences for federal websites serving 2M+ annual users

• Leads discovery, user research, and usability testing to drive product decisions in cross-functional teams

• Embeds accessibility standards (WCAG 2.1, Section 508) and inclusive design

• Collaborates with engineers, product leadership, and stakeholders to deliver scalable, intuitive experiences

Clients: U.S. Department of Education, U.S. Department of Defense STEM Education Consortium (DSEC), U.S. Department of Health and Human Services

• Designed landing pages, case studies, infographics, social media and blog posts, and ads for marketing campaigns for a B2B SaaS platform

• Maintained and updated design system to ensure consistency across all digital products and platforms

• Applied engagement data and strong strategic thinking to campaign and web UX/UI deliverables

• Executed analogue design for trade shows and sales assets

• Design and social strategy drove over $500k in revenue in 2022

• On-page, off-page, and technical SEO strategy and optimization increased site performance score by 130% to 92/100

• Designed visually appealing and engaging emails, resulting in a significant increase in click-through rates and conversions

• Collaborated with marketing team to conceptualize and execute creative email campaigns, ensuring brand consistency and effective communication of promotional offers and product highlights

• Implemented A/B testing methodologies to evaluate the performance of different design elements and layouts, leading to data-driven design decisions and continuous improvement of email marketing campaigns

• Worked closely with copywriting team to align visuals with content, creating a cohesive and impactful messaging strategy for email communications

• Conducted market research and analyzed competitor email designs to identify trends and best practices

• Developed and updated internal and external presentation decks, one sheets, and case studies

• Maintained a digital library of all creative for internal use

• Created visually compelling logos and brand identity concepts for clients

• Collaborated with other designers to conduct research and gather inspiration for logo development projects, ensuring designs aligned with clients' target markets and brand positioning

• Implemented client's vision through research, strategy, and the proper design process

• Created custom branded stationary and marketing materials

• Designed custom social media graphics, fliers, and posters for digital and print

• Designed engaging graphics for presentations, infographics, and reports

• Collaborated with faculty to translate complex academic content into visually appealing and easy-to-understand visuals for computer science students

• Created marketing materials including brochures, flyers, and posters for university events, admissions, and promotional campaigns

• Collaborated with marketing and communications teams to conceptualize and design creative materials