+ Led cross-functional teams delivering scalable, user-centered products for Meta, Google, and Microsoft.

+ Drove product strategy through research, testing, and close stakeholder collaboration.

+ Built and scaled design systems, reducing front-end dev time by 25% and design time by 50% while improving WCAG compliance from A to AA for VSP Insurance.

+ Applied AI-driven design and simulation to accelerate iteration and validate UX decisions (Wireless Guardian).

+ Established UX maturity frameworks to increase team velocity, quality, and measurement-driven outcomes.

+ Ran remote user research and focus groups to inform product decisions.

+ Mentored and led designers via ADPList and Launch Consulting.

+ Led end-to-end UX design for Oracle Cloud Infrastructure's management console and owned the Identity service, simplifying identity management and access control for cloud users.

+ Established a scalable design system that aligned with Oracle’s enterprise-grade cloud architecture, enabling a full modern redesign of the console UI, reducing task completion time by 30% and improving speed to delivery by 20% through streamlined design patterns and collaboration with cross-functional teams.

+ Collaborated closely with cross-functional teams, including product managers, engineers, and architects, to ensure design consistency across multiple cloud services.

+ Drove user-centered design practices, conducting user research, usability testing, and heuristic evaluations to enhance platform usability and customer satisfaction.

Client: SWTCH — The Digital Fan Club

+ Led UX and product design for fan and artist platforms enabling direct engagement through exclusive content and interactive features.

+ Designed responsive mobile experiences, increasing fan satisfaction by 25%.

+ Partnered with engineering and marketing to launch features that expanded fan-to-artist communication.

Client: Button, Inc.

+ Led UX for Button’s subsidiary marketing hub and blog, increasing page views and retention by 10%.

+ Used user research and A/B testing to improve navigation and content performance, driving a 25% engagement lift.

+ Built responsive layouts that improved brand consistency and content discoverability by 20%.

Client: ICSA BoardPad

+ Created brand identity and style guide, including logos, to establish a cohesive and recognizable product experience.

+ Led UX design efforts for Amazon's social features, enhancing community engagement and user interactions across the Amazon.com core retail website.

+ Owned end-to-end design for key social experiences, including profile management, social sharing, and user-generated content integration.

+ Collaborated with product managers, engineers, and data scientists, ensuring that social features aligned with user needs and business goals while leveraging data-driven insights.

+ Conducted extensive user research and testing, driving design decisions that improved user satisfaction and fostered stronger social connections among Amazon customers.

+ Advocated for accessible, inclusive design, ensuring social features were usable for a diverse global audience such as Amazon's CN and DE user bases.

+ Established the first set of Amazon.com designs for Windows Phone 8 using the Metro design language.

Lively was acquired by Set.fm (now StageIt)

+ Co-founded and led product design for Lively, a live-music startup connecting artists and fans through digital and in-venue experiences.

+ Owned the full design lifecycle, building mobile and web products including Lively Audio Manager and fan apps.

+ Partnered with artists, engineers, and Universal Music executives to deliver artist marketing and fan-engagement tools.

+ Ran data-driven UX experiments, including QR-based in-venue research at Seattle’s Crocodile, generating new users and actionable product insights.

+ Defined product vision and visual strategy, positioning Lively as a differentiated player in live entertainment tech.