Defining product, brand and service experiences that exceed customer expectations in a connected end to end shopper journey for Meta at retail.

Researched, ideated, created, prototyped, user tested, and implemented completely new and unique customer-facing physical/digital products and experiences that promoted a human-centered design philosophy.

RECOGNITION:

** Honorable Mention in Fast Company's Best UX Design of 2019

As one of Eatsa' first employees, I led environment and industrial design for all Eatsa locations and pick up products, including driving the creation and design of Eatsa’s award-winning in-store experience and restaurants.

RECOGNITION:

** 1st Place (Gold) Design Award from A.R.E. for recognition with Fast Food design

** 1st Place Design Award from Retail Design Institute for Quick Service Restaurants

** 1st Place Innovation Award from Retail Design Institute for Technology

Design direction and leadership in creating best-in-class end-to-end brand experiences and strategy at retail. Guided and mentored designers on projects, leading the creative process while building design intelligence and a collaborative environment.

Conceptualized and designed in-store experiences and customer journeys for clients including McDonald’s, Procter & Gamble, Coca-Cola, Miller/Coors, Comcast, Symantec, DeVry and Kellogg's.

** Redesigned McDonald’s front counter experience including architectural design of counter area, menu board and messaging throughout path to purchase (winner of Gold ADDY Award).

** Designed and established the Comcast/Xfinity in-store experience (winner of First Place Mobius Award).