• Led a user interface overhaul of AtScale’s SaaS-based enterprise software in conjunction with the CEO and data architect, enhancing the product's intuitive and user-friendly design

• Established a robust design system of reusable React components for senior front-end developers, augmenting development efficiency and product consistency across web and mobile solutions

• Pioneered the design and development of a novel data visualization platform using React, Typescript and Sass, providing an engaging platform for customers to interpret their data

• Designed comprehensive compatibility tests for the data visualization product across multiple browsers and operating systems, ensuring a seamless user experience

• Employed GitHub for efficient tracking and merging of code updates, proficiently managing product versions and streamlining the development process

• Orchestrated a successful company rebranding initiative, including logo and brand identity redesign, which amplified customer recognition and loyalty

• Directed multiple departments and external agencies towards unifying brand standards across all user-facing platforms

• Transformed the company's CMS-based website design and supplemented it with original illustrations and diagrams, demystifying the product's complex architecture for prospective customers

• Conceived and designed an array of collateral materials such as white papers, slide presentations, and company 'swag', bolstering the company's marketing efforts

• Developed and maintained brand standards

• Built layouts for internal newsletters, emails and other communications

• Designed and animated Keynote presentations

• Developed infographics to illustrate complex concepts in an easy-to-read manner

• Provided video editing, color grading/correction and stabilization

• Created graphic-intensive application demo videos

• Developed conference materials; each conference with its own unique branding

Provided graphical support to the Office of Communication & Marketing through the creation of branded collateral