Designed the complete end-to-end experience for the Real Estate Ledger platform helping homeowners, property managers, and builders organize their real estate documentation and assets. Took it from concept to MVP-ready in about three months.

Started with information architecture, solving how to handle everything from single-family homes to 60-unit complexes in one system. Designed a structure that worked for homeowners managing one place and builders managing entire developments.

Built the full design system using Shadcn UI and Tailwind. Designed all core flows: properties/units management with contextual dashboards, document upload with AI categorization, report generation, vendor management, user permissions, activity timelines, and expense tracking.

A lot of the work was making complex data feel simple, showing property values from multiple sources (Zillow, Redfin, Realtor), handling warranties and maintenance schedules, tracking assets across units, while keeping it clean enough that someone could just upload a document without overthinking it.

Did product thinking around multi-tenant stuff too, things like permissions, what settings live at the property group vs the unit level, report templates, digital evidence cards that stay consistent across the app.

Worked directly with the dev team through sprint reviews, demoed designs, and adjusted things in real-time. An interesting challenge was designing for totally different use cases, from someone tracking their furnace warranty to builders needing transfer-ready Docs for 60 condos. Same platform, different jobs to be done.

Built and maintain an open-source integration script that connects Webflow forms directly to Klaviyo. Solves a common pain point for marketers and developers who need form submissions to sync with email lists without paying for Zapier or writing custom code.

Used by 20+ sites including brands like Stoli Vodka, The Vinyl Factory, and e-commerce companies across multiple countries.

The script handles automatic field mapping, multi-list support, GDPR consent tracking, and validation. I also offer paid setup sessions for custom implementations.

• Built chat funnels to engage and convert social media audiences into loyal customers.

• Analyzed customer data to uncover insights that optimized marketing strategies.

• Automated processes to streamline operations and increase efficiency.

Cookie Cashe Studio provides businesses with creative solutions to grow, launch products, and build lasting relationships with their communities and customers. We specialize in Web Development, Marketing, Branding, and Business Strategy