Adobe Firefly Enterprise – Adobe's generative AI platform for enterprise creative production.

Adobe Professional Services: Adobe Target

• Own end-to-end UX design and A/B test implementation for high-visibility sites and pages by collaborating closely with cross-functional teams of developers, analysts, stakeholders, and QA teams from initial concept ideation to launch.

• Build wireframes and mockups to explore design concepts aligned with clients' style guide, resulting in 33.9% increase in application submission rates.

• Conduct UI and UX audits for Adobe’s internal and client-facing product page, delivering actionable insights to product team to enhance user journey, visual design, and responsiveness using React Spectrum components.

• Map current-state customer journeys through competitive analysis, task analysis, and card sorting to identify issues and areas for improvement.

• Lead bi-weekly internal newsletter reaching 700+ consultants which includes content strategy, layout design, and streamlined input collection from 30+ stakeholders to deliver key updates for better organizational transparency.

Selected to participate in the Living Business Leadership Experience in which I worked with other BBAs to assess Shinola's e-commerce practices and make recommendations to improve user navigation ability.

Selected to participate in Taubman College of Architecture Externship Program.