• Led design team to create and launch a high-quality e-commerce website using Shopify; increased conversion rates and enhanced user engagement.

• Spearheaded development of an admin dashboard built on Vue2; transformed concepts into high-fidelity prototypes, improving operational efficiency

• Collaborated with engineering, product management, and AI research teams; defined strategies and executed tactics, resulting in a boost in quarterly revenue.

• Conducted extensive user research; integrated feedback into design iterations, contributing to a more intuitive user experience and evolving design systems for consistency.