Area of focus:

Target Circle™, Target Circle 360™, Target Circle™ Card

Responsibilities:

Lead to enhance the Target Circle loyalty program across omnichannel touch points. Collaborate with product management, marketing, A11y, content, engineering, research, marketing analytics, etc. to implement best-in-class UX products and services that guest love.

Creative:

Strategize full user journey and design the best user experience for businesses.

Photography:

Specialize in Engagement, Weddings, Maternity, Family, Baby/Kids, Portraits, Events, Product and Fashion.

Area of focus:

Retail Fulfillment (Express Pickup - Lockers, Curbside, Doorside, In-store)

Retail Trade-In

Retail Journey Map (End to end Customer and Specialist flows)

Previous area of focus:

Retail Arrival (Check-in, Queue, Walk-in, Appointment, App Clips)

Store Details Pages

Responsibilities:

Lead to evolve the Verizon retail customer experience across omnichannel touch points. Collaborate with product managers, researchers, content strategists, engineers, marketing activations, analytics, and store operations to implement innovative products and services that customers love.

Area of focus: Conversion, Identity, Growth, Streamline, Advocate

Responsibilities:

Lead UX, Product Design and Research for Advocate, Streamline, and Growth teams. Collaborate with product owner to create and launch user centered design on Shutterstock e-commerce, Enterprise, and Internal Tools. Partner with engineers to create design documentations and bug bash.

Highlights:

• Launched Shutterstock FLEX with 20 million revenues generated.

• Launched Mixed Asset Cart for Video and Music with $660K annually

impacts and Upsells with a 12% increase in video one-year cash.

• Launched Single Image AB testing with a 10% conversion improvement.

Area of focus: Brand User Experience and Research

Responsibilities:

Lead and managed a team of designers in executing user-centered research, design developments. Supported marketing leaderships by providing customer first directions and synthesizing findings into unified strategic action items.

Highlights

• Led major case studies for Macy’s Money, Star Money, and Holiday Gifting

strategies within the Marketing organization.

• Initiated User-Centered Design Development as an official Marketing process.

• Managed user testing of the Macy’s site redesign project to produced KPIs.