• Built and lead an award-winning, AI-native creative team across Marketing and Experience Design, delivering integrated 360° campaigns, digital platforms, and client-facing portals.

• Owned a holistic, full-funnel rebrand across the entire customer experience, unifying brand, product, and GTM execution through a scalable design system.

• Drove measurable business and brand impact, achieving a 20% conversion lift in year one and earning the 2025 Web Marketing Association “Financial Services Standard of Excellence,” outperforming category leaders including J.P. Morgan.

CLIENT LIST - Viacom, Comcast, The Economist, Revlon, 1-800-Flowers, Sudler & Hennessey, NutriSystem, Tate's Bake Shop, among others.

I lead an Experience Design studio that sits at the intersection of product design, brand identity, omni-channel creative strategy and growth marketing.

We champion a data-driven approach, fusing user-centric design with cutting-edge UI/UX practices and A/B testing to optimize conversions and deliver measurable ROI. Our services encompass the entire design lifecycle; from strategy and brand identity workshops to building scalable design systems and performance marketing campaigns.

• Spearheaded creative direction for iCrossing's (Hearst’s digital agency) two biggest accounts, Bridgestone & Toyota, delivering innovative solutions to enhance brand visibility and market impact

• Conceived, implemented and sold-in an Enterprise Design System for Bridgestone’s global expansion needs, driving enhanced efficiency and brand consistency. Repurposed this solution into a marketable agency product, primed for scalable integration across diverse client portfolios

• Grew a Product Design team on the cutting-edge of Figma design system integration with our tech infrastructure. Collaborated closely with Tech counterparts to streamline processes, maintenance and governance

• Optimized the user experience, design system & design process of the world's largest hedge fund; Bridgewater Associates. Tripled user engagement over 2 years.

• Creative Direction of digital evolution (pattern library, photography, illustration).

• iOS Mobile App strategy, design and implementation.

• On a Top 500 most visited website; championed conversion-driven UX/UI holistic design improvements to ecomm CMS via user research and A/B testing through Google Analytics.

• Creative strategy of aspirational 360° marketing campaigns targeting designers, agencies and SMBs in 150+ countries, and 21 languages.

• Managed designers, copywriters, offshore dev team, and partnered with UX/Product and ad agency of record. Helped transition the Creative team into more efficient Agile sprints.

• Ran Design Workshops to inspire, engage and keep an award-winning creative team ahead of the latest design trends.