Leader at the intersection of advertising automation, partner integrations, and performance optimization. Driving the technical and strategic direction of Shopify’s advertising platform to deliver measurable growth for merchants and partners.

Ad Partner Automation & Control

Building scalable, resilient systems that manage and optimize third-party ad partner integrations across major ad ecosystems. Ensuring seamless data interoperability, compliance, and automated campaign execution at scale.

3P Partner Integration Leadership

Leading end-to-end integration with key third-party advertising partners — from API design and governance to data synchronization and optimization feedback loops. Establishing deep technical and operational partnerships that unlock new distribution channels and performance insights.

Platform Expansion & Ecosystem Growth

Expanding Shopify Ads to new third-party platforms, enabling merchants to reach audiences across an ever-widening network of ad surfaces. Partnering with product, business development, and data science teams to prioritize high-ROI integrations and accelerate go-to-market velocity.

Revenue Ownership & Growth

Accountable for hitting annual gross revenue targets for Shopify Ads by aligning engineering execution with business performance goals. Driving improvements in bidding intelligence, ad delivery efficiency, and system scalability to maximize advertiser ROI and platform profitability.

Performance Optimization

Delivering continuous gains in ad efficiency through experimentation, automation, and intelligent system design. Leveraging ML-driven insights and telemetry to improve conversion performance and operational throughput.

Leadership & Execution

Guiding multiple engineering teams with clarity and purpose — setting direction, mentoring technical leads, and fostering a culture of excellence, impact, and continuous innovation.

Leading teams for internal product tooling for all AWS developers.

Focus areas include Developer Experience, Global Task Management, Production Operations, and GenAI integration.

Associate Director of Development Platforms/Experience (March 2021 - June 2022)

Strategic Leadership: Developed roadmap for a cloud product within Wayfair, leading a 2-year project to deliver cutting-edge developer capabilities for 5,000+ engineers.

Team Management: Oversaw 5 teams with 50+ engineers, including Engineering Managers, Product leads, and Software Developers.

Impactful Outcomes: Supported 5000 daily internal software developers, reduced developer time to code delivery.

Public presentation: Co-Presented at Hashicorp conference with CTO Armon Dadgar to display Wayfair’s cloud leadership for software migration.

Associate Director of Infrastructure Platforms (March 2019 - March 2021)

Hybrid Solution: Led the creation of a hybrid solution to unify infrastructure deployments between physical and GCP data centers, resulting in a successful migration and cost-effective management.

Open Source Contribution: Presented the hybrid solution at a HashiCorp conference and open-sourced the project.

Team Growth: Expanded the team from 10 to 20 members over 18 months, enabling scalable backends for revenue-driving events.

Associate Director of SRE (July 2016 -March 2019)

Global Team Leadership: Managed a global SRE team spanning 3 time zones..

Kubernetes and Cloud Migration: Kubernetes stack in production and successfully migrated to Google Cloud globally, contributing to significant revenue growth and system improvements.

Global Production Devops Manager

Operational Transformation: Led global teams to ensure 24/7 coverage for Pioneer Investment production platform and implemented a compliance layer for SOX compliance.

Stack Modernization: Migrated legacy systems to modern cloud technologies, optimized scheduling frameworks, and enhanced the technology stack.

Software Lead / Production Manager

Infrastructure Leadership: Managed a growing stack operation, including compute, databases, storage, and network. Contributed to data center expansion and modernization projects.

Codebase Migration: Assisted in migrating the internal code base from VB to C# and .NET, enhancing business data services.

Database Administrator: Wrote software and managed business database migration between multiple physical data centers.