Designed and executed data-driven experiments to optimize conversion rates and increasing revenue by encouraging users to upgrade from free to paid product editions. Leveraged A/B testing, user behavior analysis, and iterative improvements to drive measurable growth.

My time at Cameo was spent on the Cameo For Business (C4B) team building out an experience for enterprise customers to hire the company’s talent for marketing campaigns, public events, or internal use. Despite the codebase’s highly disorganized state, I was able to deliver valuable new features including a much-improved, streamlined booking flow specifically for business clients, automatic Slack notifications for talent managers when a request for their talent was about to expire, and a type-to-select component on short notice.