At Curo, I owned lead generation scaling the largest private network of leasable EV charging sites in the world. As part of a small, dynamic business development team, I led our external communications and growth marketing efforts -- shaping brand messaging, driving PR strategy, and developing, deploying, and analyzing targeted ad campaigns.

Executed strategic public relations campaigns for a diverse portfolio of clients, managing media relations and securing coverage across regional and industry outlets. Led social media strategy and content creation, and ran digital advertising campaigns across major platforms while overseeing budgets and performance. Built strong relationships with stakeholders and industry partners to elevate client visibility and support key engagement initiatives.