• Led UX design and development on B2B product in the technology solutions industry

• Developed storytelling design strategy for an Urban Farming & Food Justice organization to advance their mission with donors and volunteers

• Streamlined internal systems for a food pantry organization that increased outreach 4x

• Designed and developed web/mobile platforms for film documentaries

• Collaborated with VP of Product Design, Director of Product, and Director of Engineering to develop a 6-month product strategy for improving the user experience of the “Challenges” feature

• Redesigned and executed the development of the “Class & Program Library,” resulting in a 35% increase in subscriptions, a 14% increase in class selection rate, and improved discoverability across categories

• Mapped user journeys for the “STEEZY Challenges” feature within the STEEZY Community, enabling users to create and upload user generated content (UGC)

• Conducted user interviews and synthesized insights for STEEZY Community

• Created user flows and information architecture for the “Sharing” feature

• Managed 3 designers, collaborating with CTO and CPO to increase team output 3x

• Designed a multi-phase financing program, optimizing user flows, wireframes, and prototypes for increased AOV & account creation

• Conducted user research and competitive analysis for adoramamusic.com, resulting in a unified destination for learning, connecting, and shopping

• Prioritized and integrated business goals for scuba.com rebrand, successfully launching within 3 months