Currently leading cross-functional effort to make Wish the ecommerce fun and entertainment destination via an incentives and gamification perspective.

Managed 8 designers. Contributed to recruiting and increasing overall team size to 15+ product designers / design managers. Collaborated to define the hiring rubric, interview process, and design team OKRs. Established team processes like design critiques, reviews, etc.

Led the team across multiple consumer pillars-- User Generated Content, Payments, Web Core Navigation, and Social features-- on iOS, Android, and Web. Aligned team around design strategy point of view, ran ideation brainstorms to generate experiment ideas and proposed phased roll-outs. Cultivated Wish's overarching culture of design by leading “Design & Wine” bonding events and driving weekly skills workshops called “Elevating Craft.”

Joined as the 1st product designer during Wish’s Series E funding round. Tackled growth, retention, and engagement opportunities from onboarding to checkout through qualitative and quantitative data driven iterations.