Proposed research-based design solutions for clients to improve user experience

• Redesigned the NYC Urban Fellows Alumni Association website from concept 
to prototype based on key insights identified from user interviews, card sorting, 
tree testing, competitive analysis and usability testings.

• Conducted usability evaluation and recommended design solutions for an AP World History education website. Led research process by recruiting high school teacher and former student participants, designing test protocols and 
moderating sessions. Participated in creating evaluation report by analyzing 
qualitative and quantitative data.

Led building West 14 design system for the Center's website. Responsible for the conceptual design and implementation of the design system. Created Figma component library and Notion documentation.

• Contributed to publishing Magazine B (an ad-free brand documentary magazine distributed 
around 35+ countries) and SREAD by B (a newsletter of Magazine B). Performed industry research, 
pitched content ideas, conducted interviews and wrote articles.

• Managed IG of SPREAD by B by creating daily contents including postings, stories and guides

• Developed content strategy for the newsletter and IG based on weekly KPT retrospectives, 
subscriber surveys and IG insights statistics.

• Led the publishing of SPREAD by B Vol. 62 that features the user experience of Google Chelsea 
Store. Generated story ideas, directed on-site photo shoots and wrote full article.