• Managed UX and UI across entire product cycle, including defining product goals and success metrics, wireframing, low-fidelity usability testing, creation of pixel-perfect finalized designs, implementation review, and end-user A/B testing and analysis.
• Led all usability, interaction, and visual design for Shop It To Me , a consumer shopping product with 4+ Million users.
• Developed concepts and implemented designs for multiple platforms including desktop web, native iOS, mobile web, and email marketing campaigns.
• Collaborated closely with 4 different product and engineering teams to ensure that designs both addressed product goals and were technically feasible.
• Presented wireframes, user flows, and designs to all product and engineering teams at weekly build meetings.
• Led the complete re-branding of Shop It To Me, including a re-design of the Shop It To Me logo and color palette.
• Defined and created the Shop It To Me brand guidelines.
• Re-designed the entire Shop It To Me product line across all platforms.