At Etsy, I focus on driving foundational alignment and documentation while translating our new visual identity into the product. By collaborating closely with product partners and engineers, I ensure that our design vision was effectively implemented. Additionally, I helped strategize a comprehensive component plan for 2026, positioning the company for future growth and innovation.

I founded Pixelfat Design, a product design agency specializing in building and evolving Design Systems. I've led dozens of projects with clients like Autodesk, BetterUp, and Nextdoor to enhance collaboration and infrastructure.

• Hired and managed a team of 5 talented designers

• Personally implemented design systems for 6+ companies

• Earned over a million dollars in revenue year on year

• Conducted an audit of Vanta’s design system and developed a strategy to triple its impact by 2025.

• Defined clear goals and trackable metrics, increasing the team’s impact by aligning with existing business initiatives and user needs.

• Established strategic rituals, feedback channels, and prioritization frameworks to align the design system team with user feedback.

• Conducted an initiative across 10 product teams to assess design system adoption. Identified 5 key areas for further enhancement, resulting in 15% increase in user satisfaction within one quarter.

• Delivered a clear vision, measurable KPIs, and a one-year development roadmap, improving cross functional communication by 75%

• Implemented custom token architecture, expanded documentation, and established satisfaction metrics across six company verticals.

• Facilitated a year-long project with Aurora to transform their marketing redesign concept into a multi-platform design system, increasing product consistency and scalability by 3x.

• Designed key product screens, established design tokens, and collaborated with engineers to build a new component library.

• Achieved a 40% decrease in Aurora’s time-to-ship by the project’s completion.