Redesigning how journalists tell stories, making content creation feel natural again.

Led end-to-end research, prototyping, and design to transform the editorial experience, working closely with writers, editors, and producers through 50 testing sessions across 3 months.

The impact:

• Pioneered Cursor-based prototyping for rapid user testing iteration

• 50% faster content creation across all workflows

• 2+ weeks of time returned annually for storytelling

• More intelligent, and flexible design system components built for our CMS and scaled to the organization

• User response: "A total breath of fresh air"

• Led design of real-time publishing system supporting 1.7M concurrent users with 2-minute homepage refresh rate, enabling 400+ journalists to double election night content output vs 2020.

• Architected unified design system with centralized token strategy and component library, driving 20x adoption growth while resolving 40+ accessibility issues across CNN's publishing platform

• Redesigned onboarding user flow resulting in a 30% increase in top-of-funnel user activation

• Redesigned the Github imports user flow, which is in the top-5 most user desired features

• Led impression testing for a landing page, optimizing user experience and engagement through data-driven insights

• Design mentor for the Replit entrepreneurial user community, meeting directly with users to help improve the quality of the products they deploy

• Developed and implemented a revenue upsell strategy for team membership experiences

• Revamped Dropbox Slack app, resulting in 70% adoption by existing WAUs upon launch

• Built and scaled a design system and Figma component library to unify cross-functional teams around shared feature patterns

• Spearheaded a cultural shift and improved design standards company-wide by launching a design critique program

• Designed a no-code segmentation & a/b testing engagement platform, reducing new experiment creation time by half and saving the company $28 million

• Developed the strategic vision and operationalized the org-wide strategy to enhance the engagement platform, reaching 700 million MAUs per month

• Conducted research that identified a $56.5 million problem with the engagement platform

• Scaled team from 0-5 to execute vision

• Built design system that reduced development time by 20%