• Led design for Phi, the company’s internal React-based design system, ensuring accessibility, scalability, and usability for designers and engineers.

• Advocated for better product accessibility, embedding inclusive practices into components, tokens, and design patterns.

• Revamped and streamlined type and color systems for improved accessibility and product-wide consistency.

• Built an algorithmic color generator to standardize theming across products and allow for full product white-labeling.

• Built a Figma component library from scratch, optimized for design flexibility and engineering efficiency, earning acclaim for its user-friendliness from both design and engineering team members.

• Acted as manager for initiative to redesign all product icons. Developed process to request new icons, provided feedback to UI designers on proposed icons, facilitated communication between engineers and designers, and created the workflow for turning icons into flexible Figma components.

• Collaborated with the brand design team to establish centralized logo library within Figma, fostering clarity and consistency in logo usage across design and marketing teams, especially concerning client and partner logos.

• Collaborated with technical writing to establish product copy guidelines, improving consistency and clarity of in-product messaging.

• As the sole designer, held responsibility for all product and marketing design decisions, serving as the final authority in design matters.

• Maintained an internal design system and component library, collaborating closely with the frontend team for component implementation and refinement.

• Led design of our consumer-facing dashboards, employing a high-fidelity prototyping process using design system components, conducting customer behavior analysis with customer support representatives, and seamlessly collaborating with frontend engineers to design in real-time.

• Rebranded company and created a new brand strategy

• Designed and coded transactional and marketing email templates

• Conceptualized, designed and coded buyer-focused ads and landing page

• Managed company’s official website design and development

• Was initially hired on as an intern but was promoted to full employee in a month

• Coded custom website themes for Wordpress, Shopify and Squarespace

• Brought the average coding time for a standard website down to three days

• Designed and built a site-builder (pre-Genesis) customizable Wordpress template for the nonprofit Camp Fire to help rebrand all their member Council and Camp sites

• Designed the UI for Bridal Team, a combination online wedding planning tool and bridal social networking site

• Redesigned and expanded the Recreation brand, including creation of sub-brands for all seven program areas and Recreation sponsored events

• Spearheaded the redesign of the Recreation website in collaboration with the department’s Associate Director, IT Manager and our full Marketing team

• Updated Recreation’s quarterly magazine to match the new branding and streamlined the magazine production process, ensuring consistent ahead-of-schedule delivery to the printer.

• Designed branding and marketing materials for the annual Good Life Festival and Meet the Beach events and Recreation’s Outback Surf Shop

• Produced catalogs, brochures, guides and tabloids while collaborating with multiple departments and team members

• Mastered the company’s notoriously difficult CMS and became the design department's go-to person for questions about the CMS

• Met every single production deadline ahead of schedule