Designing the future with cutting-edge AI and AR technologies on Rayban Meta AI glasses device lines and its companion app at Reality Labs.

Designed APIs/data model for augments on Orion (true AR glasses) and AR ads platform for advertisers at Reality Labs.

・Lead product design of TikTok Creator Marketplace in the US

・Conceptualize comprehensive UX design strategies and solutions for brands and creators

・Provide end-to-end delivery from having workshops to consolidate objectives & identify use cases, creating flowcharts, low - high fidelity design, to prototyping and user testing

・Establish brand design guidelines and systems for product line visuals and design logos to match with our brand image

・Build design team infrustructure, grow with the team from 2 - 18

・Lead cross-functional teams to build video mass production system from 0 utilizing AI machine for localization automation

・Demonstrate strong motion design skills producing high quality content videos for TikTok for Business

・Design display and video ads, providing art direction and localization support in 10+ regions, A/B test landing pages, and deliver meaningful insights from data-rich sources

・Gather, evaluate, and conduct user requirements and competitor analysis

・Participate throughout the product design process – creating user flows, design high-fidelity user interface and prototypes

・Conduct usability testing and research, deliver meaningful insights from data-rich sources

・Identify and troubleshoot UX problems based on qualitative data and feedbacks

・Work with User researchers, Product Managers, Engineers, and other UX Designers in a fast-paced, rapidly changing environment

・Designed the logo, the brand, the website, and the interaction of custom AR content/applications/walkthroughs

・Curated, developed, and delivered on AR/MR experiences by expanding creative vision and partnering with the team for storytelling & brand content

・Created 3D assets and made them AR/MR ready, from storyboard to end product completion

・Had agility to changes in product design to meet customers’ needs and product vision