↬ Working with CoCreate in partnership with UXGO and Design Buddies

↬ Helping UX students and professionals elevate portfolios, practice interview skills, and more through personalized 1:1 coaching and 10-week cohort programs working with startup clients and projects

⟡ Collaborated on content for Gemini AI interactions, ensuring alignment with UX strategy for Assistant and Bard experiences on behalf of Purple, Rock, Scissors (PRPL RS).

⟡ Conducted audits and QA on AI messaging, refining voice and tone, identifying improvement opportunities, and supporting the migration of extensions and apps content strategy with engineers and researchers.

⤻ Optimized content experiences for multiple high-impact projects such as Same-Day Delivery, new delivery option initiatives, Grocery, delivery exceptions, transactional notifications, returns CX, and policy.

⤻ Resolved escalations and presented designs and UX strategies for VP/SVP-level reviews, ensuring alignment with leadership goals and feedback throughout the process.

⤻ Led UX writing and content design efforts under tight timelines, collaborating with cross-functional teams to launch seamless, customer-friendly solutions.

⤻ Collaborated with multi-disciplinary stakeholders to optimize the purchase and delivery interactions for millions of Amazon customers across multiple touch-points.

⌕ Led research to improve design system resources and processes, developing content models, content standards like quality heuristic principles, and self-serve tools for scalable, user-friendly documentation.

⌕ Created and shipped comprehensive and robust design system documentation; led cross-functional teams (design, research, development) to collaborate on component library documentation, enhancing accessibility, usability, and consistency.

⌕ Led content strategy development for major and minor design system releases; socialized the standardized communication plans to improve information delivery and team efficiency.

⌕ Spearheaded a successful component renaming project which required intensive workshopping with team members across disciplines, industry research, and partner buy-in, launching 6 semantic components and a clear naming architecture to facilitate future naming.